I expect the discount terms under which our retail partners order these Marvel products to change, and Diamond will communicate that information to our customers well in advance of any adjustments. "The change Marvel announced today represents a behind-the-scenes shift in how Diamond interacts with Marvel for certain products, but does not impact our ability to supply our customers with Marvel comics, trades, and graphic novels. "We value our almost 40-year relationship with Marvel and are pleased that we will continue selling Marvel products to the Direct Market and other channels," Geppi said. In a statement to PW, Steve Geppi, chairman, CEO, and president of Geppi Family Enterprises which owns Diamond, clarified Diamond's continued participation in distributing Marvel comics to the direct market. Hachette Book Group will continue to manage the distribution of Marvel’s graphic novels and trade collections to the book market, including independent bookstores and elsewhere. Direct market retailers will be able to choose between ordering Marvel products directly from PRHPS or through Diamond. The deal effectively turns Diamond into a wholesaler account (they will get their stock from PRHPS) although this is likely to effect the discounts available to retailers that order via Diamond. It is unclear how this will impact Diamond and the comics shop market going forward but it does mark the end of Diamond's dominance of periodical comics distribution.Ĭomics shop retailers, however, will still be able order Marvel comics from Diamond. The new distribution agreement means that the Big Two of American superhero comics-Marvel and DC-which are also Diamond’s two biggest accounts as well as pillars of the direct market, have left Diamond Comics Distributors. Marvel’s new agreement with PRHPS follows the unexpected departure of DC from Diamond in 2020.
Comics shops sell a mix of periodical comics, graphic novels, prose books and pop culture merchandise. Direct market retailers generally buy most of their stock nonreturnable at wholesale prices. The comics shop market, aka the direct market, is a network of about 2,000 independent retailers around the country that traditionally bought their inventory from Diamond Comics Distributors, the largest distributor of periodical comics in North America. PRHPS will offer Marvel comics to direct market retailers on nonreturnable wholesale terms.
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